See what happens when mortgage brokers in competitive markets get found first on ChatGPT, Gemini, and Perplexity.
Two independent mortgage brokers. Two different markets. The same outcome — consistent inbound from people who found them on AI search, not Google ads.
David Reyes — Independent Broker, Mesa AZ
David was spending $2,800/month on Google ads but getting fewer leads every quarter. When homebuyers searched ChatGPT or Gemini for "best mortgage broker in Mesa," his name never came up. His competitors did.
"I was paying for Google ads every month watching returns shrink. Now I'm getting calls from people who found me on ChatGPT — for free. Best marketing money I've spent in years."
David Reyes — Mesa, AZSarah Mitchell — Independent Broker, Tampa FL
Sarah's competitor ranked #1 on Gemini and Perplexity for every major Tampa mortgage search. She had zero AI presence despite 12 years in business and a solid website. The problem wasn't her reputation — it was visibility.
"Three weeks in, people were calling me saying Gemini recommended me. That had never happened once in 12 years. Now it happens every week."
Sarah Mitchell — Tampa, FLWe work with mortgage brokers in competitive markets who are tired of paying for leads they should be getting for free.
Get Your Free AI Visibility Audit